SXO Agency

Turn Your Traffic into Measurable Conversions

Optiimyzer, your SXO (Search eXperience Optimization) agency, merges SEO expertise with user experience optimization to turn every visitor into a customer. We combine behavioral data, CRO and technical performance to maximize your digital ROI.

Our data-driven, user-centric approach relies on heatmap analysis, systematic A/B testing and Core Web Vitals optimization to build smooth, high-performing conversion journeys.

From UX diagnosis to optimization rollout, we help you reduce your bounce rate, boost your conversions and multiply the ROI of your SEO strategy.

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SXO Analytics Live
+85% Conv. Rate
-40% Bounce Rate
96/100 CWV Score
Heatmap
Conversion Funnel
Visitors 12.4K
Engagement 8.4K
Interest 5.2K
Conversion 2.7K
Variant A 3.2%
Variant B Winner 5.8%

Trusted by 50+ brands worldwide

The context

The obstacles that stop your traffic from turning into results

Your SXO Challenges — the blockers holding back your growth today.

01 Challenge

SEO traffic that doesn't convert

Your site attracts visitors but generates few leads or sales? A gap between search intent and the experience offered creates a massive loss in your conversion funnel.

+85% conversions Optiimyzer goal
02 Challenge

High bounce rate

Your visitors leave your site without interacting? A high bounce rate signals a mismatch between user expectations and the content or design of your landing pages.

-40% bounce rate Optiimyzer goal
03 Challenge

Confusing user journey

Unintuitive navigation, poorly placed CTAs, disorganized information architecture: your visitors get lost before reaching the goal. Every friction in the journey costs conversions.

Optimized and smooth journeys Optiimyzer goal
04 Challenge

Core Web Vitals in the red

LCP, FID, CLS: your web performance metrics are poor. Google penalizes slow and unstable sites in its rankings. Poor technical performance degrades both your SEO and user experience.

CWV score 90+/100 Optiimyzer goal
05 Challenge

Underperforming landing pages

Your landing pages don't fulfill their conversion role. Poor design, unstructured content or overly long forms hinder engagement and lead generation.

High-conversion landing pages Optiimyzer goal
06 Challenge

Lack of behavioral data

Without heatmaps, session recordings or path analysis, you're optimizing blindly. Understanding how your users really interact with your site is the key to effective optimization.

Complete behavioral analysis Optiimyzer goal
01/06
Our expertise

Our SXO Expertise

The alliance of SEO and UX to turn your traffic into real results. Every service is designed to optimize the search experience end-to-end.

▸ Expertise 01

SXO Audit & User Journey

Diagnose conversion barriers.

Cross-analysis of SEO and UX for your site: technical performance, user journeys, friction points, per-page conversion rates and complete behavioral analysis to identify every optimization opportunity.

  • Full UX audit with heatmaps and session recordings
  • Conversion path analysis and friction point detection
  • Core Web Vitals and performance diagnosis
  • Competitive SXO benchmark
SXO Agency · Expertise 01 360° audit
×6 12-month growth
FULL +140%
CONVERSION 8+
CORE 42+
Why Optiimyzer

Concrete Benefits of Our SXO Approach

When SEO meets UX, every visit becomes a conversion opportunity. Measurable results that turn your site into a business-generating machine.

01 Benefit

Multiplied Conversions

By simultaneously optimizing search and user experience, we multiply your strategic pages' conversion rate by 2.5 on average. Every visitor is guided to action.

  • +85% average conversion rate
  • Data-driven continuous optimization
02 Benefit

Optimal Technical Performance

Green Core Web Vitals, an ultra-fast site and a smooth experience on every device. Technical performance boosts both your SEO and user satisfaction.

  • CWV score 90+/100
  • Load time <1s
03 Benefit

Strengthened User Engagement

Intuitive journeys, relevant content and smooth navigation that reduce bounce rate by 40% and raise pages viewed per session by 60%.

  • -40% bounce rate
  • +60% pages per session
04 Benefit

Data-Driven Decisions

Heatmaps, session recordings, A/B tests, behavioral analytics: every optimization is based on real data, not intuition. Data drives every UX and SEO decision.

  • Continuous behavioral analysis
  • Systematic A/B tests
05 Benefit

Multiplied SEO ROI

SXO maximizes the value of every organic visitor. By improving conversion, you get more results from the same traffic volume: an SEO ROI multiplied by 2.5 on average.

  • x2.5 ROI on organic traffic
  • Reduced cost per lead
06 Benefit

Premium User Experience

Intuitive interfaces, polished micro-interactions and user-centered journeys. Customer satisfaction rises, retention improves and your brand image strengthens.

  • User-centered UX design
  • Optimized conversion paths
01/06
Our method

Our SXO Methodology

A 7-phase process merging SEO and UX for measurable results. Each step is data-validated and conversion-focused.

Phase 1 — Diagnosis

SXO 360° Audit

Cross-analysis of your SEO performance and user experience: Core Web Vitals, conversion paths, heatmaps, behavioral analytics and competitive benchmark.

  • Full technical and UX audit
  • Heatmaps and session analysis
  • Competitive SXO benchmark
  • Friction point identification
Phase 2 — Strategy

SXO Strategy & Prioritization

Definition of the SXO roadmap with optimization prioritization by impact on conversion. SMART goals and KPIs defined for each improvement axis.

  • Impact-prioritized roadmap
  • Defined conversion KPIs
  • A/B testing strategy
  • Rollout planning
Phase 3 — Performance

Core Web Vitals optimization

Technical performance improvement: LCP, FID/INP, CLS. Resource optimization, advanced caching and front-end architecture for an ultra-fast site.

  • LCP and load-time optimization
  • CLS reduction and visual stability
  • INP and responsiveness improvement
Phase 4 — UX Design

Conversion-Oriented Redesign

UX redesign of strategic pages: landing pages, forms, conversion funnels. Every design element is optimized to maximize engagement and conversions.

  • Landing page redesign
  • Form optimization
  • CTA and micro-interaction improvement
Phase 5 — Testing

A/B Testing & Experimentation

Deployment of A/B tests on key pages to validate each optimization with data. Tests of titles, CTAs, layouts, forms and user journeys.

  • A/B tests on strategic pages
  • Multivariate tests
  • Rigorous statistical analysis
Phase 6 — Analysis

Continuous Behavioral Analysis

Continuous monitoring of user behaviors via heatmaps, scroll maps, click maps and session recordings. Identification of new optimization opportunities.

  • Heatmaps and click maps
  • Session recordings
  • Conversion funnel analysis
Phase 7 — Scale

Scaling & Continuous Improvement

Extension of SXO optimizations across the entire site, test automation and AI integration for continuous improvement of conversion performance.

  • Large-scale deployment
  • Test automation
  • Predictive AI integration
Global presence

Local expertise, global reach.

We partner with ambitious companies across 3 continents. Wherever you are, we speak your market.

6
Countries
Algeria, France, USA, Canada, Australia and Ivory Coast — a presence across 3 continents.
3
Languages
Arabic, French and English — we speak the language of your markets for maximum impact.
50+
Happy clients
From startups to enterprise, lasting partnerships built on performance and trust.
Innovation

R&D & Innovation

At Optiimyzer, we don’t just follow digital market trends – we create them. Our R&D team continuously develops proprietary tools and intelligent automations that reinvent how we optimize your performance.

Custom data-driven tools

Our proprietary algorithms analyze your data in real time to identify optimization opportunities invisible to standard market solutions.

Intelligent automations

Our automated scripts and systems eliminate repetitive tasks, freeing our expertise to focus on strategy and continuous innovation.

Native AI integration

We build artificial intelligence models specifically calibrated for your industries, delivering sharper insights and higher-performing actions.

optiimyzer-engine — python3
CPU: 74% Neural Processing Active

SEO Neural Network

class SEONeuralNet(NeuralNetwork):
    def __init__(self, features=47):
        self.layers = [
            Dense(128, activation='relu'),
            Dropout(0.3),
            Dense(64, activation='relu'),
            BatchNorm(),
        ]
        self.optimizer = Adam(lr=0.001)

    def predict_ranking(self, content_features):
        # Optiimyzer proprietary algorithm
        attention = self.compute_attention(
            content_features
        )
        return self.forward(attention)

[OPTIIMYZER AI ENGINE] Execution Trace:

[00:36:23] [PREDICTION] Confidence: 94.7%

[00:36:26] [ANALYTICS] Real-time insights generated

[00:36:28] [OPTIMIZE] ROI improvement: +32.4%

Frequently asked questions

FAQ – Everything you need to know about SXO Agency

What’s the difference between SEO and SXO?

SEO (Search Engine Optimization) focuses on optimization for search engines: rankings, organic traffic and visibility. SXO (Search eXperience Optimization) goes further by integrating user experience (UX) into the equation. The goal is no longer just to attract traffic, but to ensure every visitor has a smooth experience that leads them to convert. At Optiimyzer, we see SXO as the natural evolution of SEO.

What concrete results can one expect from an SXO strategy?

A well-executed SXO strategy produces measurable results: on average, our clients see an 85% increase in conversion rate, a 40% drop in bounce rate and a 60% rise in pages per session. SEO ROI is multiplied by 2.5 because every organic visitor has a better chance of converting thanks to an optimized experience.

How long does it take to see SXO results?

First improvements are visible quickly: Core Web Vitals and UX design optimizations can impact conversions within a few weeks. A/B tests produce actionable insights in 2 to 4 weeks depending on traffic volume. For a full impact on SEO and conversions, expect 3 to 6 months. Our iterative approach nevertheless delivers progressive gains from the first month.

How do you measure SXO effectiveness?

We use a set of cross-cutting KPIs: conversion rate per page and per traffic source, bounce rate, session duration, pages per session, Core Web Vitals (LCP, INP, CLS), form completion rate and conversion paths. Everything is centralized in real-time dashboards. We combine these quantitative data with qualitative analysis of heatmaps and session recordings.

Is SXO suitable for every type of site?

Yes, SXO adapts to every type of site: e-commerce, showcase sites, SaaS platforms, editorial sites and web applications. Each type has its own conversion metrics and specific UX stakes. For e-commerce, we optimize the checkout funnel; for B2B, we improve lead generation; for editorial, we maximize engagement and retention.

Let’s take action

Ready to revolutionize your digital performance?

Contact our experts for a free audit and discover how we can accelerate your growth.

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