Case study
Ad cost halved, +20% performance
How we optimized the multi-channel advertising strategy of a market leader in Algeria to halve acquisition cost and exceed last year’s performance by 20%.
A leader in search of ad performance
Our client, a major player and leader in their market in Algeria, wanted to improve specific KPIs directly tied to their business. Despite strong brand awareness, their advertising campaigns lacked optimization and acquisition cost remained too high to scale efficiently. A data-driven approach was needed to identify the most profitable channels and combinations.
The challenges to overcome
High acquisition cost
Significant ad budget but CPA too high, limiting the ability to scale campaigns
No multi-channel strategy
Campaigns concentrated on a single channel without diversification or performance comparison
Lack of actionable data
No structured testing framework to identify winning channel/creative combinations
Specific local market
Algerian audience with specific digital behaviors requiring a tailored approach
The numbers before our intervention
A multi-channel test & scale approach
Audit & Testing Framework
Implementation of a rigorous testing framework to evaluate each channel and creative/audience combination.
- Full audit of existing campaigns
- Definition of tracking KPIs per channel
- Advanced tracking implementation
- A/B testing framework creation
Multi-Channel Deployment
Launch of campaigns on Meta, TikTok, Google Ads and YouTube to test each platform’s receptivity.
- Meta Ads campaigns (Facebook & Instagram)
- TikTok Ads campaigns with native creatives
- Google Search & Display campaigns
- YouTube Ads campaigns (pre-roll & discovery)
Analysis & Optimization
Cross analysis of performance by channel, audience and creative to identify the best combinations.
- Comparative CPA analysis per channel
- Audience/creative combination tests
- Bid and budget optimization
- Identification of the most profitable channels
Scaling Winning Channels
Budget concentration on top-performing channels and combinations, with progressive scaling to maximize ROI.
- Budget reallocation to top performers
- Progressive scaling with CPA control
- Creation of lookalike audiences from the best segments
- Automation of optimization rules
The key project phases
Audit & Setup
Audit of existing campaigns, setup of advanced tracking, creation of the testing framework, and preparation of creatives for each platform.
Multi-Channel Tests
Simultaneous launch of campaigns on Meta, TikTok, Google and YouTube. Testing multiple audience/creative combinations on each platform.
Optimization & Selection
Analysis of collected data, identification of the most profitable channels and combinations. Pausing of underperforming channels.
Scaling & Results
Budget concentration on winning channels, aggressive scaling while maintaining optimal CPA. Achievement of performance goals.
Concrete and measurable results
“The Optiimyzer team brought a rigor and methodology we had never had on our campaigns. Halving our costs while boosting our results is exactly what we needed.”
Marketing Director — Industry leader, Algeria
Ready to revolutionize your digital performance?
You have an ambitious vision for your company ? Our team of data and AI experts is ready to turn that vision into measurable growth.
Find out how we can optimize your digital future today.
Contact us →