Case study

💻 B2B SaaS United States 6 months

From 2K to 12K visitors/month

How we 6x’d organic traffic for a US B2B SaaS present for 5 years in an ultra-competitive market.

x6 Organic Traffic In 6 months
Top 3 Business keywords Key queries
+180% Qualified Leads MQLs generated
The context

A SaaS stuck in its organic growth

Our client, a B2B SaaS present in the US market for over 5 years, was capped at under 2,000 organic visitors per month. Despite a solid product and a loyal customer base, their content strategy lacked structure and their site suffered from severe cannibalization issues that diluted their authority on strategic keywords.

The challenges to overcome

01

Massive cannibalization

More than 30 pages competing internally on the same keywords, diluting authority

02

Chaotic internal linking

No internal linking strategy, orphan pages and broken silos

03

Unoptimized content

Blog posts without keyword strategy, no search intent targeting

04

Ultra-competitive US market

Competitors with Domain Authority >60 and substantial content budgets

Initial Situation
Starting point

The numbers before our intervention

<2K Visitors/month Organic traffic
0 Top 3 keywords On business queries
30+ Cannibalizing pages In internal competition
~15 Leads/month Via the organic channel
Our strategy

A surgical strategy

01

Cannibalization Audit

Systematic identification and resolution of all internally competing pages.

  • Full keyword-per-page mapping
  • Merging redundant content
  • Strategic 301 redirects
  • Deindexing zombie pages
02

Internal Linking

Thematic silo architecture and internal linking strategy to maximize crawl budget.

  • Creation of thematic silos
  • Hub pages & pillar content
  • Crawl budget optimization
  • Strategic contextual links
03

Targeted SEO Content

Production of optimized content targeting high-potential business search intents.

  • Keyword research by intent
  • Data-driven editorial calendar
  • Optimized SEO copywriting
  • Optimization of existing pages
04

Link Building Campaign

Quality backlink acquisition in the US SaaS and tech ecosystem.

  • Guest posting on SaaS blogs
  • Digital PR in tech media
  • Strategic partnerships
  • Resource-based link building
Timeline
Project timeline

The key project phases

Month 1

Audit & Cleanup

Complete site audit, identification of all cannibalizations, redirect plan and zombie page cleanup. Architecture reorganization.

Month 2-3

Restructuring & Linking

Implementation of thematic silos, creation of hub pages, rollout of the new strategic internal linking.

Month 3-5

Content & Link Building

Targeted SEO content production, optimization of existing pages and launch of the link building campaign in the US SaaS ecosystem.

Month 5-6

Scaling & Results

Intensified content production, scaling of link building. Positions rise and traffic explodes.

Results

Exponential growth

Before <2 000
After 12 000+
Organic visitors/month
Before 0
After 8+
Top 3 keywords
Before ~15
After 42+
Qualified leads/month
Before 30+
After 0
Cannibalizing pages
Before <20
After 85+
Mots-clés en Top 10
Before Low
After Strong
Thematic authority
6x organic traffic
Top 3 on key business keywords
+180% qualified leads (MQL)
Zero residual cannibalization

“We had been struggling with organic growth for years. Optiimyzer’s data-driven approach completely transformed our SEO pipeline. The results speak for themselves.”

VP Marketing — SaaS B2B Company
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